Blue Hippo Laundry operates a network of coin-operated laundromats across Melbourne, including locations in East Keilor. Their primary purpose is to provide convenient laundry services to the local community, ensuring accessibility every day of the year, including public holidays, from 6 am to midnight. They offer a variety of services such as commercial laundry, doona/duvet washing, and customer loyalty discounts for small businesses. What sets Blue Hippo apart is their commitment to customer satisfaction and convenience, with multiple locations and a focus on high-quality service. Their target audience includes local residents and businesses in need of reliable laundry solutions.